The market leading RFID supplier for the event industry.

Intellitix offers an all-in-one event platform for cashless payments, access control and ticketing.

‍Fast Company ranked Intellitix as one of “The World’s Top 10 Most Innovative Companies” in Live Events.

My Role

From 2016-2018 I was Intellitix’s content director, responsible for authoring all of the written content on their blog, in their email marketing, white papers and client case studies.

I also played a considerable role in their rebrand, working closely with the team in Toronto to develop a brand voice that spoke to producers of festivals, conferences, brand activations and sporting events.

• Devising, overseeing and executing digital content strategy, reporting directly to Director of Growth and Acquisition, VP of Customer Success and Sales department.
• Surveying, writing and directing industry reports. Ex. State of Live 2017/2018
• Search Engine Optimization (Wordpress/Yoast), email marketing (Mailchimp) and social strategy (Hootsuite)
• Ghost writing for C-suite + authoring case studies
  

Success

Intellitix was a pivotal moment in my career. It was the spark that ignited my passion for B2B content writing and the drive to understand what motivates business owners.

I quickly learned to utilize content to help get leads and close deals, and the value of being a trusted expert in your chosen domain. 

• Mastered the link between content and lead generation
• Content generated 12k+ SQLs; deals range from $30k-$100k
• Blog and inbound content lead to $1.8m in sales in Q2 2017

Intellitix was a masterclass in using content to drive business goals, and I have only built on the invaluable lessons I learned here.

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